Shaping an industry

We-Vibe® designs and manufactures world-leading couples and solo vibrators. Our world-class engineers and industrial designers work closely with sexual wellness experts, doctors and consumers to design and develop intimate products that work in sync with the human body. We use state-of-the-art techniques and tools to make sure our products set new industry standards for ergonomic design and high performance while remaining eco‑friendly and body-safe.

We-Vibe is a part of WOW Tech Group, world leader in the design, manufacturing, and marketing of premium intimate pleasure products. WOW Tech’s leading brands include We-Vibe®, Womanizer™, and pjur®. Founded in Berlin, WOW Tech group has offices in Berlin, Ottawa, and Hong Kong

Our obsession

Playfulness, intimacy and sexual satisfaction

We-Vibe is the most popular rechargeable vibrator for couples in the world, with over 2 million people using it to inject more fun and intimacy into their loving relationships.

Our inspiration

The universal desire for shared pleasure and intimacy

Inventor Bruce Murison wondered why there wasn't a massager that could just slide in between a couple while they made love. The more he researched, the more he found an industry full of products that were intimidating, poorly designed and cheaply made of potentially toxic materials. And nothing was specifically designed for shared use by couples.

Our solution

Many years and thousands of designs later

Bruce and Melody had a mission. They founded Standard Innovation Corporation and Bruce dedicated himself to the enormous – and enormously important – task of creating a safe, high quality, eco-friendly sexual aid that enhances the love-making experience for couples. Many years and thousands of design iterations later, the ideal solution was found. The result is the patented, silicone-encased, worn while making love We-Vibe. The arm between the two vibrating ends is perfectly proportioned, with just the right amount of flex and slenderness to hold the We-Vibe gently in place, while leaving plenty of room for him to slide inside and share the pleasure.

Our commitment

Ongoing innovation and global access

We are not resting on our laurels. Every day our in-house design team is exploring new technologies, testing new materials and creating new concepts that build on the genius of We-Vibe. In lock step with the design process we consult with sexuality experts and conduct research with consumers from around the world. And, we don't want to keep the fruits of our labour a secret. We're working to spread the joy of body-safe and eco-friendly We-Vibe pleasure products around the globe. To date We-Vibe brand products are available on every continent in over 50 countries. Literally thousands of boutiques, adult stores, drug stores and online retailers proudly sell We-Vibe products.

Award-winning products

See below some of the many awards our We-Vibe products have won over the years.

2018 Best Luxury Brand We-Vibe®

2018 Best Innovative Product Company We-Vibe®

2018 Best Pleasure Product Manufacturer We-Vibe®

2018 Best Couples Sex Toy Pivot by We-Vibe®

2017 Best Erotic Wearable Jive by We-Vibe™

2017 Best New Couples Product We-Vibe®

2018 Best Luxury Brand We-Vibe®

2017 Best New Hi-Tech Product We-Vibe®

2017 Outstanding Product for Women Nova by We-Vibe®

2017 Couples Toy of the Year We-Vibe® Sync™

2017 Innovative Sex Toy of the Year Nova by We-Vibe™

2016 Best Toy Technology Standard Innovation®

2016 Highest Potential Product We-Vibe® Sync™

2016 Most Innovative Female Product We-Vibe®

2016 XBIZ Couples Sex Toy of the Year Passionate Play™ Collection

2016 XBIZ Pleasure Products Company of the Year We-Vibe®

Couples Sex Toy of the Year We-Vibe® 4 Plus

We-Vibe Milestones

April 2018

We-Vibe® celebrates its 10th anniversary at Altitude in Las Vegas.

April 2018

We-Vibe® launches the Anniversary Collection in celebration of 10 years of bringing couples together.

January 2018

We-Vibe® launches Match™, our mid-tier couples vibrator.

January 2018

Our founders Bruce and Melody Murison received an industry Legacy Award at the XBIZ Exec Awards in LA.

January 2018

We-Vibe co-founder, Bruce Murison was inducted into the AVN Hall of Fame for revolutionizing the pleasure product industry a decade ago with the invention of the We-Vibe® couples vibrator and recognizing the untapped couple’s market.

November 2017

We-Vibe® partnered with the Movember Foundation to change the face of men’s health and help men live happier, healthier, longer lives. We-Vibe’s education campaign linked men’s sexual pleasure and men’s overall health and wellness.

October 2017

Sensations Unite™ Collection by We-Vibe® launches. Unite™ couples vibrator paired with Pivot by We-Vibe™ premium vibrating ring make up a collection for you to experience more ways to play together.

October 2017

Jive by We-Vibe™ takes home the Best Erotic Wearable award from eroFame.

October 2017

We-Vibe® introduces Gala by We-Vibe™. The first of its kind, with two powerful motors encased in smooth silicone that deliver intense sensations through the pleasure tips that surround the clitoris.

September 2017

We-Vibe® launches Jive by We-Vibe™, a bluetooth-controlled wearable vibrator. Discreet and comfortable to wear, to bring adventure into everyday routines.

June 2017

We-Vibe® introduces Bloom by We-Vibe™, a vibrating Kegel exerciser with 3 progressive weights, for an exciting workout every time.

May 2017

We-Vibe® launches Ditto by We-Vibe™ for those new to anal play. The first vibrating plug to be part of the We-Vibe product line.

April 2017

Two-way control capabilities introduced for the free We-Connect™ app. Connect with your partner from anywhere in the world and control each other’s We-Vibe® products.

April 2017

We-Vibe® enters the ring by introducing Verge by We-Vibe™ and Pivot by We-Vibe™. The first vibrating rings to be part of the We-Vibe product line.

January 2017

Wish by We-Vibe® introduced, a plush external stimulator with our exclusive PowerPulse™ vibration technology.

December 2016

We-Vibe® launches Unite™, our entry-level couples vibrator with the best value in its category.

September 2016

We-Vibe® launches the We-Vibe® Sync™, the world’s best vibrator for couples now with adjustable fit.

March 2016

European Patent Office grants patent covering the innovative We-Vibe® couples vibrator.

January 2016

Rave by We-Vibe™ launches. The asymmetrical G-spot vibrator that gives you effortless pleasure.

January 2016

We-Vibe® launches Nova by We-Vibe™, the most innovative dual-stimulator, reinventing the rabbit and changing the way women orgasm.

September 2015

We-Vibe® launches new We-Connect app with in-app voice, chat and video, allowing you to touch, tease and turn her on from anywhere in the world.

July 2015

We-Vibe and pjur® group partner to launch We-Vibe™ Lube – made by pjur® and We-Vibe™ Clean – made by pjur®.

October 2014

The Tango Pleasure Mate Collection™ launches including a special-edition, pearl Tango mini-vibe packaged with two silicone forms — Glow Pleasure Mate™ and Dusk Pleasure Mate™.

October 2014

We-Vibe® 4 Plus named Pleasure Product of the Year at the 2014 EroFame Awards in Germany.

August 2014

We-Vibe introduces We-Vibe 4 Plus, an app-compatible vibrator that connects couples in new and exciting ways. We-Vibe 4 Plus works with the free We-Connect™ app to offer smartphone control, custom vibration playlists and the ability to share control from anywhere in the world.

February 2014

Three new We-Vibe products hit the market: We-Vibe II Plus, and new and improved Tango by We-Vibe™ and Touch by We-Vibe™ solo vibrators.

November 2013

Global study shows We-Vibe tops brand awareness in vibrator market.

October 2013

We-Vibe launches the most advanced We-Vibe product ever created, We-Vibe 4. Shaped for even greater pleasure, We-Vibe 4 is the result of extensive product research and testing with consumers and sexual health experts.

January 2013

Technology and sexual health merge at the Consumer Electronics Show (CES) the makers of We-Vibe present on how science is enhancing sex and intimacy in the new millennium.

February 2012

We-Vibe got the audience buzzing on the CBS television program, The Doctors. Dr. Ruth Westheimer, reveals surprising ways to send couples’ sex drives into overdrive.

November 2011

We-Vibe 3 is launched to instant critical acclaim. The third generation We-Vibe product has 40 per cent more power than its predecessor and features a wireless remote control.

June 2011

We-Vibe becomes the top-selling product of all time according to a global survey of 750 retailers.

November 2010

We-Vibe is recommended to millions of television viewers by Dr. Laura Berman on The Dr. Oz Show.

October 2010

A new solo line of We-Vibe products are introduced including Touch by We-Vibe and Tango by We-Vibe.

August 2010

We-Vibe becomes one of the best-selling intimate massagers in history with over one million people using it to inject greater intimacy, pleasure and fun into their loving relationships.

Early 2010

Standard Innovation is awarded several patents for the innovative We-Vibe design.

October 2009

We-Vibe II is launched, introducing nine vibration modes. We-Vibe is recognized as the Top Selling Product at the industry-acclaimed Erotixxx Awards in Berlin.

September 2009

We-Vibe is crowned Hot Product of the Year for 2009 at the International Lingerie Show in Las Vegas.

February 2009

We-Vibe is invited to be part of gifting suites at the Academy Awards.

October 2008

After only 6 months on the market, We-Vibe is launched in Europe and wins the 2008 the Most Innovative Product Award at the Venus Berlin event.

April 2008

We-Vibe is launched as the world's first worn while making love vibrator. It is an immediate hit and the sensation begins.